SMS Messaging Consent & A2P 10DLC Compliance
Last updated: February 19, 2026
Project Orca is committed to transparent and compliant SMS messaging practices. This page explains how we obtain and manage consent for text messaging in accordance with A2P 10DLC (Application-to-Person 10-Digit Long Code) regulations and industry best practices.
A2P 10DLC is a messaging standard in the United States that regulates how businesses send SMS messages to consumers using standard 10-digit phone numbers. It requires explicit consent, clear identification of a sending application, and proper message content controls.
How We Capture Consent
Project Orca uses an SMS-based system to capture explicit consent before sending any marketing or promotional messages. Consent is obtained through user-initiated text messages in response to physical marketing materials at participating businesses.
1. Initial Contact: Call To Action
Sample Taco Stand
earn your reward!
SMS messages and to the Terms and Conditions
at orca614.com
Standard message and data rates may apply. Promotion by
Try It Now: Scan the QR code above with your smartphone camera to see how the consent
process works.
The QR code will pre-fill an SMS message to (866) 471-9691 with:
"I want to LEARN about how to get Get a free taco! from Sample Taco Stand -
sampletacostandfreetaco" -
but it won't
send automatically.
You'll have the opportunity to review the message before manually pressing
send,
which is when you
provide express written consent to receive SMS messages from Project Orca.
2. Express Consent: Sending the SMS
You provide consent when you manually send the pre-filled text message. This is critical for A2P 10DLC compliance:
- User-initiated: The QR code does not automatically send a message. You must press "Send" on your phone.
- Express consent: By sending the message, you explicitly request to participate in the deal campaign.
- Consent timestamp: Our system logs the exact date and time you sent the message as proof of consent.
- Phone number verification: Sending the SMS proves you control the phone number.
3. Consent Confirmation: First Response
4. Continued Consent: Sending a Photo
When you send a photo in response to our message, you are continuing your participation and reaffirming consent. At any point in the process, you can reply "STOP" to withdraw consent and end the campaign.
5. Friend Consent: Web-Based Opt-In
6. Business User Consent: Phone Verification
Business owners and administrators who register to create deals verify their phone number through SMS verification. They receive a verification code and enter it in the web application to confirm account ownership and consent to receive business-related messages (deal confirmations, expiration notices, account updates).
What Consent Includes
Your consent to receive SMS messages from Project Orca covers:
For Campaign Participants (Customers)
- Campaign Instructions: Next steps in the deal campaign process
- Sharing Links: Private links to share with friends and family to earn your rewards
- Count Updates: Impression and click-through counts when you text "COUNTS"
- Coupon Delivery: QR codes and redemption links when you complete campaign requirements
- Content Moderation: Notifications if submitted photos are flagged for review
For Friends/Referrals (Secondary Deal Recipients)
- Coupon Delivery: One-time message with QR code link for secondary deal redemption
- Redemption Instructions: Directions to redeem at the participating business
For Business Users (Owners/Admins)
- Account Verification: SMS verification codes during registration
- Deal Notifications: Confirmations when deals are created or modified
- Credit Alerts: Notifications about credit balance and usage
- Security Messages: Account security alerts and password resets
Your Consent Rights
Opt-Out at Any Time
You can withdraw your consent and stop receiving messages at any time by:
- Texting STOP to any message from Project Orca
- Contacting support at contact@orca614.com
When you text STOP:
- You will immediately receive a confirmation: "You have successfully been unsubscribed. You will not receive any more messages from this number. Reply START to resubscribe."
- All active campaigns associated with your phone number will be terminated
- Your impression and click-through counts will be reset
- You will not receive any further messages from Project Orca
- You can restart by texting START or by initiating a new campaign from a business QR code
Important: Opting out terminates your active campaigns immediately. If you were working toward earning a coupon, your progress will be lost. You will need to start a new campaign from the beginning if you choose to participate again.
Resubscribe
To resubscribe after opting out:
- Scan a new QR code at a participating business and send the pre-filled message
Get Help
Text HELP to any message from Project Orca to receive:
"Project Orca - Connect with local businesses through shared deals. Msg & data rates may apply. Text STOP to opt out. Support: contact@orca614.com or visit orca614.com"
Or contact us directly at contact@orca614.com.
Consent Record Keeping
To comply with A2P 10DLC regulations and protect both businesses and consumers, we maintain detailed records of:
For SMS-Based Consent (Campaign Participants)
- Incoming message logs: Complete record of all messages received, including timestamp and content
- Campaign creation: Date and time when you sent the initial keyword message
- Outgoing message logs: All messages sent to you during the campaign, including Twilio delivery status
- STOP requests: Timestamp and method of consent withdrawal
- Campaign status: Whether active, completed, or terminated
For Web-Based Consent (Friend Referrals)
- Timestamp: Date and time of form submission
- IP address: Used to enforce household limits on secondary deals
- Checkbox status: Confirmation that Terms and Conditions were agreed to
- Phone number: Linked to user account and coupon records
For Business User Consent
- Verification timestamp: Date and time of SMS verification code submission
- Account creation logs: IP address and device information
- Business profile associations: Which businesses the user has permission to manage
These records are stored securely in our PostgreSQL database and retained for 6 years to comply with telecommunications regulations and our Privacy Policy. Message logs include foreign key relationships to campaigns, deals, users, and businesses for complete audit trails.
Data Retention: We retain SMS consent records, message logs, and campaign data for a minimum of 6 years as required by FCC regulations and state telecommunications laws. This ensures we can demonstrate compliance with A2P 10DLC requirements and protect both businesses and consumers.
Business Partner Messaging
When you participate in deals from local businesses through Project Orca:
- All messages come from Project Orca: Messages are sent through our Twilio account and A2P 10DLC registered infrastructure
- Businesses cannot message you directly: Local businesses do not have access to your phone number
- Campaign-specific consent: Your consent is tied to the specific deal campaign you initiate
- One campaign at a time: You can only earn one coupon at a time per business deal
- Opting out terminates the campaign: If you text STOP, your active campaign ends and progress is lost
Businesses receive credits when coupons are redeemed, but have no direct messaging capabilities or access to customer contact information.
Message Frequency & Charges
Frequency: Message frequency varies based on your participation:
Campaign Participants
- Initial response: 1 message after you send the keyword
- Photo submission: 1-2 messages (confirmation + sharing link)
- Count updates: 1 message each time you text "COUNTS"
- Content flags: 1 message if photo is flagged as NSFW
- Coupon delivery: 2 messages when you complete requirements (confirmation + QR code link)
- STOP response: 1 confirmation message
Typical campaign: 4-6 messages total from start to coupon redemption
Friend Referrals
- Coupon delivery: 2 messages (congratulations + QR code link)
Business Users
- Verification: 1 message with verification code during account setup
- Notifications: Occasional messages about deals, credits, and account status
Charges: Message and data rates may apply based on your mobile carrier's plan. Project Orca does not charge for SMS messages, but your carrier may apply standard SMS rates.
Compliance & Regulations
Project Orca's messaging platform complies with:
- TCPA (Telephone Consumer Protection Act)
- CTIA Messaging Principles
- A2P 10DLC Registration with The Campaign Registry (TCR)
- Carrier-specific requirements from AT&T, T-Mobile, and Verizon
- SHAFT compliance (no Sex, Hate, Alcohol, Firearms, Tobacco content)
Changes to Consent Practices
We may update our consent practices to remain compliant with evolving regulations. Material changes will be communicated through:
- Updates to this page with revision date
- Email or SMS notification to active users
- In-app notifications
Continued use of our messaging services after changes indicates acceptance of updated consent terms.
Sample Messages You'll Receive
To help you understand exactly what to expect when you participate in Project Orca campaigns, here are real examples of the messages you'll receive at each stage of the process:
Campaign Start (After Scanning QR Code)
Photo Submission Response
Progress Check
Coupon Delivery
Friend Referral Messages
Help Command Response
Opt-Out Confirmation
Content Moderation Notice
Message Delivery: All messages are sent via Twilio's A2P 10DLC infrastructure with delivery tracking. If you don't receive a message within a few minutes, check your spam/blocked messages folder or text HELP for support.
Questions About Messaging Consent?
If you have questions about how we obtain, manage, or store messaging consent, please contact us:
- Email: contact@orca614.com
- Text HELP to any message from Project Orca
- Mail: Project Orca, Columbus, OH (detailed address available upon request)
For Businesses: If you're a business partner interested in our A2P 10DLC compliance infrastructure or have questions about shared messaging responsibilities, please reach out to our business support team at contact@orca614.com.